Before
After
Concept
A redesign of a popular Irish Pub here in Cologne, Germany. These are all fictitious elements, aside from the Menu, which was taken up by the pub. A new logo, house typeface, consistent brand appearance, business cards, flyers, t-shirts and pint glasses were designed. The design should evoke similar feelings as the pub and its owner attempt to convey - a homey place to relax, have a few pints and enjoy the atmosphere. The Black Sheep relaxing on a barstool with a pint in its hand is the visual representation of this feeling.
All the visual elements were hand drawn in an etching, woodcut style, to evoke novel warmth. One of the unique aspects of The Black Sheep, is that they have 11 beers on tap, many of them imported. Most guests are not familiar with the beer, so the menu incorporates scales for hoppiness, maltiness, bitterness and sweetness where applicable as well as brief sentences describing the beer. This is done not only to provide clarity for the customers, but also to evoke curiosity to try out all the beers that sound appealing.
Flyer (Front)
Flyer (Back)
Business Cards
Shirt (Front)
Shirt (Back)
Beer Glass
The Sheep has the famous source of much local pride, the Cologne Cathedral, hidden in its ear.